Housing addressing the growing and changing demands of older householders is a rapidly expanding and evolving product in today’s market.  RPRG has extensive experience with for-sale and rental housing products addressing this market segment.  We serve builders and developers across the country by providing the market research needed to support land acquisition, product positioning, and product and pricing decision-making.  The firm consults on a broad range of projects and products, from exurban PUDs of over 2,000 units to luxury apartments and condominiums on urban infill sites or within mixed-use, neo-urban communities.

A niche product within this market segment that is rapidly attracting more attention from developers and lenders alike is the senior market-rate rental community (SMRRC).  Unlike traditional congregate and independent living communities featuring supportive services such as meals and housekeeping, the SMRRC targets a mature, active, healthy adult motivated by lifestyle considerations rather than need-driven behavior.