Beyond the traditional market feasibility analysis, RPRG specializes in conducting strategic assessments and analyses designed to help the developer/sponsor determine the product opportunities that will be optimal for a site and/or market.  Tailored to a client’s specific needs, the market opportunities assessment helps to determine direction and facilitate early decision-making. 
A market opportunity assessment can identify and prioritize the opportunities available within a real estate category. Commonly answered questions include:
• Is a site more suitable for single-family detached homes, attached product, condominiums, or some combination of housing types? 
• Does it make sense to offer units on a rental basis or for-sale?    
• What alternative development programs, including various types and mixes of residential and commercial land uses, are appropriate for a site? 
• What products and locations are most suitable for development within a given market area and/or region?
RPRG also works with planning firms to conduct assessment of public agency portfolios to determine long term development opportunities for their land holdings.