prodposition

Oftentimes, before preparing a formal market feasibility analysis for presentation to a third party, RPRG conducts a product position analysis.  The purpose of this type of assessment is to determine how the proposed project can be best positioned within the marketplace.  RPRG works with the client to determine the project’s particular strengths and weaknesses within the context of market realities, offering recommendations on such items as product and unit mix, unit sizes, pricing structure, features and amenities, services, project phasing, and timing.  These analyses thoroughly examine the underlying supply and demand fundamentals of the market and other dynamics that will influence the product’s success.  A product position analysis can provide the foundation for a formal market feasibility analysis to be submitted to a lender.